Web Content Writing and Editing

Writing web content falls into two broad categories.

The first is where websites are used to promote a business, effectively a marketing tool used to create interest and increase sales.

The second is as an information provider, allowing people to learn about a particular topic: technical writing, so to speak.

Some of the basics apply to both, but for simplicity’s sake they will be addressed separately here.

Business Promotion

Most business promotion sites fail on a number of common grounds.

Firstly, many are written by non professional writers: typically business owners or web designers. Business owners are business owners. Web designers are web designers. Businesses work best where expertise is targeted, and successful business owners understand this. Ask yourself this simple question: as a business owner, would I expect my secretary to complete my annual tax return?

If your answer is no, you would use your accountant to do this job, then you value the work of professionals to enhance your business and your profit. You are sticking to your field of expertise, and quite rightly expecting others to do so. Using professional writers to produce your web content can have similar benefits to your business, and your profit.

Frequent mistakes – by no means the only ones – include the following examples:

Too much information. Less is more. Space, allowing the words to breathe, is priceless. Leave your prospective customers wanting more. Give them a reason to contact you. Contacts become contracts, only one letter difference, but all the difference.

Majoring on features. Features don’t sell. Benefits and advantages do. Do you know the difference? Professional writers do.

Writing contains technical errors. Spelling, punctuation, grammar etc.- which is seriously off putting for readers. A particularly common example is ‘rogue’ apostrophe’s. (That was one. Did you notice immediately, or did you have to check?). Professional writers and editors spot these things.

An example of a website written for business promotion is www.alexanderconsultants.eu, the content of which was written by one of WordPlay’s accredited web content writers.

Technical writing

Writing to provide information for web searchers needs to be careful on several fronts, including avoiding copy and paste pieces which may infringe another person’s copyright. Another question is, how technical are you going to be? If you are specifically targeting other technical experts this is less of an issue. However, one of the reasons people are searching for information is to enhance their basic knowledge. In which case the writer’s role is to simplify, avoiding jargon, technospeak, and TLAs. (If you don’t know what one is, imagine how profoundly irritating iot is to read). Give plain, practical advice. In both cases professional writing makes all the difference.

An example of a website written for technical information provision is www.helpwithmanagement.com, the content of which was written by one of WordPlay’s accredited web content writers.

Employ professional writers. It works out more effective in the long run. Access WordPlay’s team of writers. To not do so may prove to a costly mistake.

To enquire about our WordPlay's web editing and writing services, please use the request form below:

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